You need to have at least 100,000 followers on TikTok.

But here’s what we know so far, as reported by creators on Twitter: Who is eligible for TikTok Pulse?įirst announced in May 2022, the program has been rolled out pretty quietly over the last few months.

Want to start earning money as a TikTok creator? Download our free TikTok Monetization Guide for more pro tips and easy strategies. That means if your videos hit that top 4% consistently, you could potentially be getting monthly payouts from TikTok Pulse. Then, that payment will get added to your balance in Creator Marketplace Pay (which you can access from Creator Tools → Creator Marketplace → Dashboard → Creator Marketplace Pay). And if your video makes it there and is used for TikTok Pulse ads, you’ll receive a payment notification in the first half of the following month. In order to be eligible to make money from TikTok Pulse, your videos will need to hit the top 4% of all TikTok content. It’s an aggressive number that strikes back at YouTube’s recently announced revenue-sharing program for YouTube Shorts. Once you’re signed up for TikTok Pulse (more on that in a minute), you’ll get 50% of the money TikTok makes from sponsored posts that it places next to your TikTok content.

Keep reading to learn how you can get a piece of the action. That means their content will show up among TikTok content that fits these categories.įor creators, the program gives you a potential opportunity to benefit financially from increased advertiser interest in the platform. Brands can choose specific categories for their ads, like cooking, fashion, gaming, and beauty. That means more exposure for them, and a bigger incentive for creators to make content that hits the top of the pile. On the brand side, advertisers can now put their sponsored posts among the top 4% of all TikTok videos. TikTok Pulse is a revenue-sharing model from TikTok that does two things: brands get to place their content next to top-performing TikToks, and TikTok creators get a new way to make money on the app.

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